Did your website confuse Gillian?

Name: Gillian Wood
Age: 53
Occupation: Supermarket manager
Relationship: Married, three children
Uses the internet for: Email, social networking

Gillian has no great need for the internet. But since her sister has recently emigrated to New Zealand, she opened an internet email account to stay in touch.
She is an inexperienced internet user – as are a lot of your visitors.
Plan [...]

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Did your website stand out for David?

Name: David Greene
Age: 41
Occupation: Lecturer in Natural Sciences
Relationship status: Married, two children
Uses the internet for: Scientific research, online gaming

David is a very sophisticated web user. His online research extends into his personal life, and he’ll often read up on a product or service before deciding which one he wants.
David knows he has choices.
Make sure David [...]

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Did your website speak to Nazli?

Name: Nazli Patel
Age: 33
Occupation: Call centre operator
Relationship: Divorced, one child
Uses the internet for: Banking, online dating

Nazli’s ex-husband is a lawyer. When they argued, he would often use big words and jargon to try and put her down. Nazli now hates it when people beat around the bush.
Which is why she left your website after only [...]

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Did James find your website hard to use?

Name: James Mbuli
Age: 27
Occupation: Chauffeur
Relationship: Single
Uses the internet for: His programming studies, blogging

When he doesn’t feel like studying, James often surfs the internet for hours. He now considers himself a bit of an expert, and has started a blog on general internet use.

When he got to your website, he described it as “hard [...]

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Why is Margaret miffed with you?

Name: Margaret Goldblatt
Age: 64
Occupation: Retired
Relationship status: Widow, one child, 2 grandchildren
Uses the internet for: Online shopping, checking Lotto results

Margaret has a lot of time on her hands and spends most of it surfing the internet.
Margaret feels she’s unique – as do all of your website’s visitors.
That’s why she was so upset that she couldn’t contact you [...]

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