Plain business writing
20.08.2009
POSTED IN Portfolio | NO COMMENTS TAGS : new website, Plain business writing, plain language, Robert Gentle
Designed and built new website.
20.08.2009
POSTED IN Portfolio | NO COMMENTS TAGS : new website, Plain business writing, plain language, Robert Gentle
Designed and built new website.
20.08.2009
POSTED IN Portfolio | NO COMMENTS TAGS : new website, plain language, Simplified
Designed and built new website.
13.08.2009
POSTED IN Your visitors | Comments Off TAGS : plain language

Name: Nazli Patel
Age: 33
Occupation: Call centre operator
Relationship: Divorced, one child
Uses the internet for: Banking, online dating
Nazli’s ex-husband is a lawyer. When they argued, he would often use big words and jargon to try and put her down. Nazli now hates it when people beat around the bush.
Your website visitors/interface users don’t have time to read pages and pages of copy. They want you to speak to them in a way they can understand: in plain language.
Good communication is key. We can create effective, plain language copy. Because good communication can help you achieve your goals, but bad communication can drive visitors (and customers) away.
We can also do communication audits on your existing interface. We find out exactly where your verbal communication fails, and where it succeeds.
If your audience can understand what you’re saying, it will:
Talk to us about talking to your audience here.