Posts Tagged "plain language"

Designed and built new website.

Designed and built new website.

Name: Nazli Patel
Age: 33
Occupation: Call centre operator
Relationship: Divorced, one child
Uses the internet for: Banking, online dating

Nazli’s ex-husband is a lawyer. When they argued, he would often use big words and jargon to try and put her down. Nazli now hates it when people beat around the bush.

Which is why she left your website after only a few seconds.

Speak Nazli’s language

Your website visitors/interface users don’t have time to read pages and pages of copy. They want you to speak to them in a way they can understand: in plain language.

Umlungu knows good communication

Good communication is key. We can create effective, plain language copy. Because good communication can help you achieve your goals, but bad communication can drive visitors (and customers) away.

We can also do communication audits on your existing interface. We find out exactly where your verbal communication fails, and where it succeeds.

What this means to you

If your audience can understand what you’re saying, it will:

• significantly improve the usability – and ultimately the number of users – of your interface.

Talk to us about talking to your audience here.